It was interesting to glance through the reviews of this one. They are all over the place. My personal take is the flavor of the strawberry is more subtle than the dry scent would suggest. Then again so is the Ceylon base. Several of the reviews commented (complained?) that the base is too harsh. Being a tea barbarian who expects an inexpensive flavored tea to grab you by the throat, I found this one to be very gentle. I did not get any bitterness or strong astringency. There was only a mild bite at the end of the sip. Personally I plan to go beyond the recommended 3 minute steep next time and see if I can’t Viking this tea up a little. As is this is a comforting cup that will take sweetening if you want but doesn’t require it and it is a frugal one at that at about $0.10/cup