Ito En
Edit CompanyPopular Teas from Ito En
See All 115 TeasRecent Tasting Notes
I tried this ready-to-drink (RTD) tea yesterday. I paid $1.99 for it at one of the local markets. I was prepared not to like it, but was surprised. It was fresh tasting and pleasant. I had a subtle experience that the beverage was salty, but that’s unlikely because it has no added sodium. Probably my body chemistry. I’m conflicted in my opinions on bottled and canned teas, but I think this unsweetened option would be a much healthier alternative to soda when you crave something other than water.
I find that I don’t like this one quite as much as the traditional Jasmine Green tea from Ito En [in the round bottle]. This one is noticeably lighter in color and flavor and the ascorbic acid gives it an off taste that I don’t notice as much in the traditional variety. I find that I generally notice the ascorbic acid more in the Teas’ Tea varieties for some reason, I’m not sure why. I do like the design of the bottle better because I can fit more of them in my cooler.
I’ve noticed the same “off” taste in their teas — it must be the ascorbic acid! I never really knew what that tasted like, so I couldn’t put my finger on that strange taste all their teas have.
While this certainly doesn’t compete with loose leaf this is hands down the best pre-bottled jasmine green tea I’ve ever had. When I’m traveling I like to stop by Whole Foods and pick up a few bottles to keep in the cooler. It has a very strong floral flavor and scent to it that I like and I find it very refreshing. It is unsweetened and I think it is perfect that way, but I have added honey on occasion when I’m craving something a little sweeter. This is nice at room temperature or iced but I do tend to find this a little more astringent when it is room temperature.
The scent is pleasant, but hard to smell unless poured into a glass. For some reason my bottle of tea smells like maple syrup and this is really messing with my head every time I go to take a drink because it makes me crave pancakes. It also keeps me from smelling the wonderful jasmine scent from my tea.
I purchased 2 cans based on the reviews this got. I dont have a strainer so I used a technique I saw on the internet to dry whisk the match in the bowl prior to adding water. This worked famously to remove any clumps! After adding the water and whisking the matcha foamed up perfectly, the color was a dark green. The taste was amazingly smooth with no bitterness. The caffeine kick was amazing. this is a very good everyday usucha for a great price.
The rose flavor really hits you in this one so if you aren’t a floral tea fan I would suggest skipping it, it pretty much overwhelms the green tea. I love that this is unsweetened, but it has a slightly bitter taste from the Ascorbic Acid. You’ll find that in pretty much any bottled tea, although I think it is more noticeable in this one.
This is probably one of my favorite bottled teas and I remember how shocked I was when I first saw it. I love rose tea! This one is rather hard to find around here, but I generally keep a couple of bottles in the cooler when we go on road trips. Now that I live up north is is absolutely impossible to find fresh brewed tea at the gas stations and I refuse to stop at McDonalds for tea (my only other option on my route down south.)
When I was going to grad school, I picked up a job working at a beer store the size of a supermarket. I was a craft beer jerk, a snob, one of those guys who sniffs their beer at a bar and writes little notes to themselves and then secretly judges the person next to them based on what they are drinking (or the six-pack they are carrying out of the store). That was my life and my hobby and the only thing I talked about. I thought that working in the “industry” would help me appreciate it more, give me more of an understanding of it and provide me with a feeling that I was somehow contributing to the thing I was so involved and passionate about.
Did I extract information that helped me with beer; the making of it, the tasting of it, the culture of it? No. I stocked shelves. I hated it.
Why am I telling you this? Because apparently, I haven’t learned any lesson from that experience. I recently took a job working in tea. I thought if I immerse myself in tea by talking about it, educating people about it, answering questions about it for people who want to “get into tea” (like I once did), then I would feel like I am contributing to the culture that has given me so much.
It’s not as bad as stocking shelves but its not what I thought it would be. What is, really?
I give people misinformation when they ask me questions, even though I know the real answer. I have to try to get them to buy stuff when they don’t really need it. I tell them its some of the best out there when, really, its some of the same everywhere.
But I appreciate that I get to say I work in the thing I love. I get to try different tea everyday, get to talk to people about tea, and sometimes try to correct (however subtly) misinformation people are provided with (even from the place that pays me to say what they want me to say).
So. Long story short: sorry I’ve been away. Let’s steep.
I am constantly surprised with the selection at Wegmans Tea Bar (or tea areas). Yes, it might all be Ito-En but at least they have lose leaf tea. The Pittsford location has something like thirty teas(!) to choose from, they’re refrigerated, and they look and smell fresh. I got this bad boy from said Tea Bar.
The color is a beautiful lime-ish green, bright but soft. Not neon or highlighter green but close. It also doesn’t look watery. You ever have a green tea like that? One that looks almost creamy when you look at the liquid, not thin or light? Even after the particles drop and collect in a simple sludge at the bottom, the green hue has a slight thickness. Sign of quality or crap, I don’t know.
This is just my opinion but ff someone wonders what you mean by a balanced “vegetal” aroma or taste, I would recommend this type of tea. If you give someone a gyokuro, it might be too much in the vegetal department from 20ish days of letting it sit in the shade. I think this sencha is nice because it not only has that planty, grassy, lightness that a good green has but it also has just a hint of a matching bitterness that is almost imperceptible (probably from the temp. of my water, 170). The mouthfeel matches the vegetal notes and has a hint of weight to it, rather than just a watery thinness. Second steeping was at 140ish and was smoother and had a more mellow mouthfeel.
This is a great green for multiple reasons. It can be a into/intermediate tea to do research on (ex: what is sencha? what is umami? what is the difference between sencha and gyokuro?) when traversing the tea world. I think this is a great sipping tea for morning or afternoon and one that could go well with a meal or alone. I don’t drink a lot of sencha (I stick to Dragonwell as my fallback), but I want to start exploring more of this style of tea because I like the clean, vegetal, lightness of it. It seems very basic but I know there’s a lot going on to make it so simple. All good teas do.
Lastly, if you’ve made it this far (thank you for that…): anytime I drink a pretty high quality green (especially any oolong), my stomach makes CRAZY noises. Not hunger pangs but there’s definitely something going on inside. Does anyone else get reactions from their stomach after drinking tea? It doesn’t hurt or anything.
Preparation
Yes! There is one bottled tea that I stand by. Oi Ocha has been my favorite for many many moons, and as far as I get into the tea drinking culture, as far as I advance in the tea industry, as dedicated as I am to the fine nuances of a freshly brewed cup— I LOVE my Oi Ocha. Call it a dirty-pleasure. Call it what you will. Just don’t try and pry it away from me.
Preparation
Definitely shocking to try a costco re-branded tea that I really enjoyed. I don’t drink Japanese greens very often, and almost never drink bagged teas, but this is always available at work and occasionally finds its way into my cup.
It’s a nice full bodied green with that tinge of strong vegetal fragrance that you find in Japanese greens. For a bagged tea it definitely exceeds expectations and I’m shocked to say that I’ve really enjoyed it the few times it’s found its way into my mug.
Preparation
Was introduced to soba cha at a soba restaurant called Cocoron and it was a great tea to have with food. I picked this up when I saw it on sale but when I brewed this up it had a different flavor than I remembered.
This tea is much more fragrant and has a stronger flavor as well. It has an extremely nutty scent and taste almost like sesame and peanut. This was also sweeter than what I get in the restaurant so I will end up treating this more like a dessert tea.
This might not be for everyone but if you enjoy nutty/grain based teas then give it a try.
Preparation
I tried brewing 1/2 tsp in 4oz 140 degree water. Whisked with milk frother. first sip was a huge hit of astringency. I must has miss-measured the temp of the water or something. HAD to add milk today. whew! I was prepared to drink it straight to day but alas it was not to be.
maybe next time. when I have a chasen.
Preparation
I have to cans from PRD 03/02/2012.
My first experience with real matcha. I love it. I have been whisking it in 4oz hot water and then adding 8oz warmed milk and whisking with a stick milk foamer. I found it is better without sugar. I have been trying a sip or two of the tea just after is is whisked to get more used to the flavor. At first it tasted too bitter/grass/sour. At first i thought i needed to get used to it, but it turns out that if i add the right temp of water i love it. I like it whisked in water that is a bit cooler 120-145. 145 is the highest that i can go before i can’t stand it.
If you try this matcha and don’t like it, please try it again with a different water temp. break out the thermometer and take notes to see what temp you like.
Preparation
Picked this up at Wegmans in Penfield, NY. Stored properly in a large, airtight metal bin. Labeled as a Wegmans brand yet Ito En’s products match word-for-word every tea on the shelf in the store. Strange.
Listening to Bon Iver, thinking about a girl who probably isn’t thinking about me. It’s ok. It happens. Tea to the rescue.
Mildly grassy but not “liquified grass clippings”. Minimal vegetal tone at first but it disappears. The mouthfeel is light and the lingering but subtle creaminess that rests on the pallet is quiet and calming. It’s like the volume for the taste is set at 4 and the aftertaste slowly turns the dial back down to 1. A relaxed, midday tea, possibly a good choice for those trying green tea for the first time who want a little smoother endnote. Me? I’m just happy to sit here and let this nice and subdued tea do it’s quiet little thing that it does so well.
Preparation
I just recently tried this tea for my daily work tea. It’s really good and as I usually steep the tea bag twice the taste lasts even for the second time. If you know Japanese the Haiku added on the back are a nice addition as well :)
I would recommend this tea to anyone that loves green tea.